(PDF) Catering – 9780764557989

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      Catering
      A Guide to Managing a Successful Business Operation

      by Bruce Mattel, Culinary Institute of America

      Catering – READ MORE

      • Release date: February 1, 2008
      • Author: Bruce Mattel, Culinary Institute of America
      • Publisher: Wiley
      • Format: hardcover, 358 pages
      • Genres: cookbooks
      • Language: english
      • ISBN: 9780764557989 (076455798X)

      About The Book

      In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, Catering is an indispensable guide for anyone who wants to succeed in this highly competitive field.

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